The Challenge? Take on the "live" challenges, the REAL LIVE BUSINESS CHALLENGES. In the National Finals, you will not just propose with marketing/sales plan for one of our multi-billion dollar brands, but you will also EXECUTE those ideas right away in real world, and see how excellent it is in delivering business results.

In ASEAN Finals, the challenge could be on merger & acquisition, existing brand expansion, developing brand communication for new TV advertisement, process re-alignment, product re-launch market and consumer research, expansion into a new product category, etc.